The digitalisation of fashion has changed the design processes, clothing and the whole fashion experience in general. Clothing can be only virtual, such as in games or on a digital catwalk. How does designing a digital dress differ from designing a physical one? Can the new technology challenge the old heavy structures of fashion business? The guests are PHD researcher from Aalto University and one of the curators of the exhibition, Natalia Särmäkari and the founder and CEO of Fabricant, Kerry Murphy.